In Focus
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Through our core competencies to measure and connect, we at Yokogawa are committed to contributing toward resolution of today’s pressing global issues. The TVCF conveys our determination to weave the new story for the future, together with our stakeholders, to realize a better tomorrow when humanity and planet Earth can coexist in symbiotic harmony.
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The ad linked to the TVCF communicates our commitment to Yokogawa's Purpose: "Utilizing our ability to measure and connect, we fulfill our responsibilities for the future of our planet.”
Together with the campaign tagline —"What's next for our planet? Let's make it smarter." —the ad furthermore expresses our determination to respond to the voices of the people around the world who hope to see this kind of lifestyle and environment realized on the Earth.
With focus on the future of the Earth, Yokogawa is engaged in a creative dialogue with a wide range of stakeholders in a quest to explore for and open up new possibilities. Using scenarios developed by team members as a shared language, the Future Co-creation Initiative aims to create connections among forward-looking individuals and transcend boundaries between industries, organizations, positions, and generations, and thereby create new value and nurture the next generation of leaders who will address environmental and social issues.
