Astrid Muijs

Besides sports, movies and my dog is marketing and communication a big passion of mine. I am a real marketing-aholic... When you have little to do with this beautiful profession, let me tell you this: marketing means that you tailor your communication and campaigns to your target audiences, so they become your fan and share their enthusiasm with fellow professionals. By communicating with them, sharing knowledge, keeping the contact warm, meeting virtually and presenting interesting offerings. I have 25 years of experience in the smart use of marketing. Since 2019 I work for Yokogawa and I feel at home in this originally Japanese company despite my Dutch in character (extravert and quite direct). But it works! For example, I was asked to start a journey to a greater place to work with 8 Yokogawa ambassadors. And proactively I translate current themes with a smooth pen into, for example, an effective campaign or interesting webinar. Together with my colleagues, we ensure that Yokogawa's market positioning in the Netherlands becomes stronger. That we are better found. And that, despite our modest nature, we bring our Unique Selling Points into the spotlight. So do read our blogs and vlogs and let’s keep each other informed via LinkedIn!