Yokogawa creates new value with
our clients for a brighter future
BUSINESS GROWTH AND DEVELOPMENT IN AN EVERCHANGING MARKET
What is Yokogawa's business vision for the future?
In recent years, the global economy has undergone significant transformation as a result of multiple crisis situations like the COVID-19 pandemic and the war in Ukraine.
Due to all these factors, the European market is very active, and that makes me rather optimistic about the market growth in our business domain.
The European market is growing in strength because we must act quickly in order to maintain continuous development. We must accelerate the supply of energy to Europe while simultaneously decarbonizing.
People, for example, are investing in operational excellence in energy projects, and many hydrogen projects are already underway or planned.
As energy prices continue to rise, everyone must optimize their energy consumption. This entails the hiring of consultants who can provide insight into how this can be accomplished, and that broadens the scope of Yokogawa's business customers, as we are getting enquiries even more from different industries as well.
President, Yokogawa Europe B.V.
In 1989, Mr. Matsubara began working for Yokogawa Electric Corporation in the International Marketing and Sales department. After holding various positions within the company, he was appointed Vice President and Board Director of Yokogawa China in 2008. (Beijing). He assumed the role of President of Yokogawa Europe B.V. in April 2022.
THE DEVELOPMENT OF SOLUTIONS IN
LONG-TERM PARTNERSHIPS WITH CLIENTS
What direction is Yokogawa taking in terms of business growth and development?
As I said in the beginning and is very relevant, we are in a very busy period of time in terms of development.
Most process industries have the highest energy costs, so reducing energy has a direct impact on their profitability.
We have the technology to optimize, but in order to optimize, we must first make it visible, then simulate it, and finally execute it. We work closely with our clients from day one, from consulting to monitoring, creating a road map, and execution, resulting in a long-term, strong partnership.
One of the advantages we have, that helps us in keeping our long-term partnerships and developing new ones, is the fact that Yokogawa has many branches across Europe, therefore we speak the local language of our customers and are very close to them.
WE AIM TO CONTRIBUTE IN ACHIEVING YOKOGAWA’S GOAL BY 2030
Where does the European business stand in achieving Yokogawa’s goal by 2030?
As Yokogawa’s CEO and President wants to reach the goal of becoming a trillion-yen company by 2030, Yokogawa Europe aims to be a big contributor to the global strategy in achieving that plan.
Europe is the most aware of the sensitivity of dealing with the world in terms of decarbonization, so investing in hydrogen and ammonia, new ammonia, green hydrogen and renewable energy is very important. I think due to the technologies and solutions that Yokogawa Europe offers, we will play a key role in achieving that goal.