Globally Recognized Technology and QualityHigh Precision and Long-term Stability — Keys to Winning Our Customers’ Trust ……… 12~15 Contributing to the Development of Modern Science and Engineering ∕ Scaling the Heights of the Measurement Field ∕ A Theory- and Principle-based Approach to Measurement ∕ The Value of Non-stop Performance ∕ High-quality Products at a Reasonable Price — Improved Production TechnologyProfessional and Honest: the Yokogawa Approach to Delivering Solutions, from Solution Proposal to Project Execution ……… 16~19 Yokogawa’s People Keep Their Promises — Yokogawa’s People Honor Their Commitments ∕ Our Customer Approach ∕ Challenges Keep Coming Even After a Project Order Is Booked ∕ Comprehensive Solutions Backed by a Wealth of Expertise in Production Operations ∕ Looking beyond Our Role as a Main Automation Contractor (MAC)High Quality Solutions for Global Customers — the International Development of Yokogawa ……… 20~23 Transitioning from Indirect Exports to Direct Sales ∕ Business Expansion Targeting the Global Market ∕ Aiming to Be the Global No.1 in the Control BusinessExcellent Execution of Megaprojects, as Demonstrated in the Petro Rabigh Project ……… 24~27 Doing What’s Best for the Customer ∕ Yokogawa Selected as MAC for Global Megaproject ∕ Think Ahead, Be Prepared ∕ Petro Rabigh II — The Challenge of Providing Local Content ∕ Advancing Together through the Development of Saudi Human ResourcesCSR InitiativesContributing to Society, People, and the Earth ……… 28~29 The Relationship between Business and Society ∕ Good Citizenship Contributing to Society through Our Business ∕ Being a Good NeighborFrom Yokogawa around the Globe ……… 30~33Message from the President ……… 2~3The Yokogawa Heritage ……… 4~5Our Next 100 years ……… 6~7ContentsYokogawa’s Strengths8
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