Yokogawa Electric Singapore (founded in 1974)μXL advertisementYEWMACDigital oscilloscopeAnalog LSI testerYEWCOM9000FA50047Yokogawa 100th AnniversaryYokogawa released many products, such as the CENTUM V system, the YEWPACK–MARK II control system, the CENTUM–XL system, and the μXL distributed control system for small- and medium-sized plants. Covering plants of all sizes, the DCS business entered its prime years.Yokogawa began to diversity its business in the 1970s. To meet the needs of customers in the electrical and electronics segment, which had come to the fore as a result of structural changes in Japanese industry in the 1980s, Yokogawa restructured its electronic measurement business and entered the semiconductor tester and digital oscilloscope markets. Yokogawa also utilized the development and sales personnel who had joined as a result of the merger in order to develop other system businesses outside the process automation (PA) eld.Firstly, targeting control and information systems for non-continuous processes, the factory automation (FA) business released many new products, covering areas ranging from the provision of products to system construction. These products included the YEWCOM super minicomputer, the YEWMAC manufacturing line control system, and programmable logic controllers. YEWMAC was used as a platform not only for FA but also for PA and building automation (BA).Secondly, taking advantage of the boom in the construction of intelligent buildings in the late 1980s, Yokogawa entered the BA market, which involves the energy-ecient automatic control of equipment such as building air conditioners. Yokogawa also went into laboratory analysis, oce automation (OA), and laboratory automation (LA). Throughout the 1980s, Yokogawa continued to enter new markets, although it would later withdraw from some of them.Developing Non-Japan Markets with the Spirit of Mutual BenetSince its foundation, Yokogawa has strived to grow its business in Japan and raise its prole outside Japan. In 1919, Yokogawa exported its instruments for the rst time via a trading company, and in 1930, rst exhibited its measuring instruments at an international exposition. In 1950, Yokogawa representatives resumed visiting other countries and this eventually resulted in a tie-up with Foxboro. In 1957, Yokogawa set up its rst overseas oce, in New York, and in 1958, exhibited its products at the ISA Show, a US trade fair focusing on instrumentation products and technologies. Moreover, Yokogawa entered the Chinese market, participating in exhibitions, exchanging technologies, and exporting products. As a result, Yokogawa came to be known widely.In the 1960s, Yokogawa was exporting its measuring instruments to Western Europe through agents (direct export) and to Eastern Europe via trading companies (indirect export). In 1966, Yokogawa set up a representative oce in Hamburg to boost sales.In 1973, Yokogawa encountered a number of issues with Foxboro that led it to terminate that tie-up in 1975. Yokogawa took this crisis as an opportunity to strike out on its own and hurriedly built its own sales and service network.Yokogawa established a sales and service oce in Brazil in 1973; a manufacturing subsidiary in Singapore and a sales and service oce in Europe in 1974; and a sales and service oce in Singapore in 1975. In 1982, Yokogawa bought Electrofact, a Dutch analyzer manufacturer, and made it responsible for the sales network, technology development, manufacturing, and after-sales services across Europe.Meanwhile, Yokogawa built a long and amicable relationship with China. Normalization of diplomatic relations between Japan and China in 1972 boosted its business there. In 1979, Yokogawa signed an agreement to transfer its industrial instrument technologies to a state-run company in Xian and this later led to the formation of a joint venture. In the 1980s, another technology transfer was agreed upon and a joint venture was set up in Chongqing.When entering a new market, Yokogawa often introduced competitive products featuring its proprietary technologies. In the US, the ER recorder and the sulfur content meter were successful, and the sales of vortex owmeters manufactured at a new factory in Georgia increased steadily. A pH meter developed jointly with a Group company in Europe was a global hit. Yokogawa gradually made its presence felt
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