21Yokogawa 100th AnniversaryHowever, as Yokogawa was not as well known internationally as it was in its home market, our international business had to withstand hardships until the time was right. Throughout the 1980s and 1990s, Yokogawa endeavored to increase orders by emphasizing the formation of long-term trust-based relationships with major companies in the oil industry and other fields. The company focused its energies on making its products and technical strengths more appealing and on building a stronger customer base in the global market. These steady efforts have resulted in the rapid expansion of sales outside Japan since the year 2000.Growth was also spurred on by the Vigilance marketing campaign launched for our control business in 2003 and the VigilantPlant initiative announced in 2005. These strategies, which draw attention to Yokogawa’s emphasis on high product reliability and continuous attentiveness to the operations at its customers’ plants, made a great contribution to increasing market recognition of the Yokogawa brand, and were applauded by employees of our Group companies outside Japan for their emphasis on pride and unity. This also smoothed the way in our efforts to localize our operations outside Japan. With the establishment of Yokogawa Electric International Pte. Ltd. in Singapore in April 2005 to oversee our global control business, Yokogawa showed its desire to move on to the next stage of globalization. At this time 20% to 30% of our sales were coming from outside Japan, and by 2006 this had passed the 50% mark. By the 2010s, over one half of our employees were based outside Japan. With the aim of becoming the global No. 1 control company, Yokogawa has been carrying out a growth strategy centering on the control business and carrying out structural reforms to increase its global competitiveness. Our efforts at localizing our international operations have been successful because they have been rooted in a desire to act in the best interests of the people there, and our next step is to construct optimized systems for the entire Yokogawa Group that make maximum use of each region’s strengths.Our knowhow and expertise in the oil & gas, power, chemical, and other industries is being shared and put to use on a global scale. Yokogawa has also established Central Engineering Centers (CECs) at various locations around the world that bring together expertise in engineering and project execution, thereby enabling us to provide high-quality and responsive engineering services to our customers wherever they may be. Regarding product development, while much of this function is still centered in Japan, our offices in other countries are playing a role now in developing highly specialized products and software in those areas that are their strengths, and this is resulting in the creation of globally competitive products and solutions. Our manufacturing operations continue to focus on high-variety, small-lot production, and our production of control and measurement products is centered mainly in Japan, China, Singapore, Indonesia, and Korea. In cooperation with Group companies that are engaged in the knockdown production of products customized for local markets, the company is constructing systems that will enable it to promptly deliver high-quality products to its customers around the world. Wherever we do business, we emphasize putting quality first and ensuring customer satisfaction by providing products that are globally uniform in quality and reliability. These systems have been highly effective, enabling Yokogawa to provide the same high-quality solution services all over the world. As a result, we are undeniably the top control business in Japan. We also hold the top position throughout Asia, and are targeting the global No. 1 position in the medium to long term. Aiming to Be the Global No. 1 in the Control Business
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