20High Quality Solutions for Global Customers —the International Development of YokogawaFollowing the announcement of the One Global YOKOGAWA initiative in the 2000s, Yokogawa sought to make itself into a global solutions and service company by restructuring its businesses and training its personnel.Yokogawa was always intent on developing an international presence. In 1919, not long after its establishment, Yokogawa began exporting products through a trading company. As its business continued to grow, the company exhibited its products at an international exposition that was held in Belgium in 1930, and its representatives Transitioning from Indirect Exports to Direct Salestraveled throughout Europe to gather information about the latest technologies. Such efforts continued in Europe and North America immediately after the war, and provided the company an opportunity to refocus on industrial instruments: a tie-up with the Foxboro Company, a major US manufacturer of control equipment, helped Yokogawa refine its technologies and products, and set the company on a path that would eventually lead it into the industrial automation field.Starting with the opening of an office in New York in 1957, Yokogawa moved quickly into other international markets, establishing offices and other facilities in Europe, Southeast Asia, South America, and the Middle East, and capitalizing on the development of industry in each region. The company also took a step that was ahead of its time for a Japanese company, launching knockdown production in China in 1980.After the merger with Hokushin Electric Works in 1983, the development of our international business entered a new stage. Hokushin Electric had both personnel who were well versed in the market and a wealth of technologies, was strong in the oil and steel industries, and dealt in products such as control systems and equipment including industrial computers, aircraft instruments, and professional-use film projectors. By using the strengths of both companies, the plan was to expand our global business and open offices in Australia, India, and other markets. The importance of these moves increased as the Japan market matured and Japanese manufacturers began offshoring their operations.Business Expansion Targeting the Global MarketGlobally Recognized Technology and QualityYokogawa’s Strengths
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