16Staying on schedule and on budget while catering to the needs of a customer is a basic for any business, but it is not always easy. With longer-term projects where there is more that can go wrong, Yokogawa’s people do everything in their power to stay on time and on budget. In October 2005, Yokogawa hosted a symposium and technology innovation fair to celebrate its 90th anniversary. The company invited Simon Lam, an executive of the oil & gas supermajor Royal Dutch Shell and the CEO of CNOOC and Shell Petrochemicals Company Ltd., as a guest speaker. In his appraisal of our company, Mr. Lam noted three key characteristics:• We keep our promises.• We don’t turn our backs on difficulties, but confront them head on and see our work through to completion.• We provide high-quality and reliable solutions based on the latest technologies.While Mr. Lam addressed his words to the entire company, they resonated most deeply with the sales engineers and project leaders who have direct contact with our customers, and made them want to say, “That is exactly how I feel.”In 1997, Yokogawa introduced its Enterprise Technology Solutions (ETS) concept and stated its intention to seek growth by providing solutions in the Japan industrial automation and control market, which had by then reached maturity and offered few prospects for new projects. The company aimed to become a solutions provider that not only utilizes cutting-edge equipment and systems to optimize control systems at the factory level, but also optimizes all aspects of the operation of such facilities – including even the business management level – over the entire plant lifecycle. Furthermore, in the global industrial automation and control market, we understood that the ability to provide solutions from a business management perspective would become necessary as large-scale projects entered the planning phase. This type of solutions business requires high-level communication Yokogawa’s People Keep Their Promises—Yokogawa’s People Honor Their CommitmentsOverview of the ETS business, our first step in becoming a solutions providerProfessional and Honest: the Yokogawa Approach to Delivering Solutions, from Solution Proposal to Project ExecutionGlobally Recognized Technology and QualityYokogawa’s Strengths
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